I believe this was used as the dust jacket for the first British edition. However the US publishers (Hodder and Stoughton) preferred another of Tolkien's designs: The first design is rightly regarded as a design classic. I love the way Tolkien breaks the near symmetry with Laketown. It reminds me of Eric Ravilious. The latter, though still attractive, is rather too safe a choice for my liking - but it was USA in the 1930s.